• Work
  • Lettering
  • Custom Art
  • About
Work By Laura

graphic designer | illustrator

  • Work
  • Lettering
  • Custom Art
  • About

Kazoom Kids

Kazoom Kids is a children’s shoe and accessory brand on a mission to spark curiosity and inspire STEM engagement through fashion. From the products to the packaging, every touchpoint is designed to deliver a playful, immersive experience—blending style with STEM-focused educational content to ignite young imaginations.

kazoomkids.com

Brand Identity | Logo Design | Pattern Illustration | Packaging | Social Marketing

Photographer: Lillie Vaughan

Pinemelon Digital Campaigns

Pinemelon is a Denver-based online grocery delivery service dedicated to providing the freshest, highest-quality products to the Mile High community, with a strong focus on local food and supporting regional farmers. I collaborated with Pinemelon to create social media ads and direct mailers, as well as design and develop branded email templates.

Ad Layout | Email Design | Campaign Branding

Eiskaffee

Eiskaffee is a cozy coffee and ice cream shop nestled inside the 11th Avenue Hostel in Denver. Inspired by German café culture, Eiskaffee offers refreshing iced coffees, grab-and-go pastries and sandwiches, and a rotating menu of clean, simple ice cream flavors—think Scotch Pudding and Bavarian Cream.

eiskaffee.co

Brand Identity | Logo Design | Illustration | Packaging | Signage

Photographer: Lillie Vaughan

Krimson Klover Digital Catalogs

Created seasonal wholesale catalogs (Fall/Winter and Spring/Summer) for Krimson Klover, a Boulder-based women’s apparel brand known for its bold, mountain-inspired designs.

krimsonklover.com

Layout

Krimson Klover Apparel and Patch Design

Developed embroidered patch designs and supporting mockups for Krimson Klover’s Fall/Winter 2023–2024 line, blending functionality with the brand’s bold, alpine-inspired aesthetic.

krimsonklover.com

Binnie's Coconut Butter

I was brought on to refresh Binnie’s brand identity and packaging design. While maintaining the original logo—an important element for the client—we elevated the overall look and feel of the brand. The project included the creation of social media posts featuring hand-drawn lettering and light animation, as well as the expansion of the product line to include pouched pancake mix and a convenient to-go mini pouch. I also designed a wholesale catalog and investor presentation to support the brand’s continued growth.

Copywriter: Lindsay Binnie
Photographer: Lillie Vaughan

Packaging | Brand Identity | Presentation Documents

Golden Root

Brought Golden Root’s turmeric latte blends to life through thoughtfully designed packaging—from single-serve sachets to 30-serving retail pouches and 75-serving wholesale bags. We started scrappy with sticker-labeled pouches to stay budget-conscious, but as the brand grew, so did the packaging—evolving into fully custom-designed pouches that told the story of wellness in every detail.

goldenroot.co

Packaging | Layout

Photographer: Lillie Vaughan

Little Big City

Kyle, the founder of Little Big City, brought me on to develop a logo system for his commercial real estate company—with a twist. Little Big City is an experience company first, and a real estate company second. Our goal was to create a visual identity that reflected big ideas, bold vision, and a passion for crafting memorable experiences. The resulting logo system is fun, playful, and nostalgic, yet grounded in a bold aesthetic that strikes a balance between modern sophistication and classic vintage charm.

Brand Identity | Logo Design

Ranch Boss Jerky

For the Wakehams, jerky is a true family affair. Since 1999, Lisa has been perfecting her signature recipe on the ranch—sharing it first with close friends and family, and now with jerky lovers across the country. Ranch Boss Jerky is a tribute to the old-fashioned, hard-working spirit of the modern American cowboy (and cowgirl!), delivering bold, no-nonsense flavor rooted in tradition.

Instagram

Brand Identity | Logo Design | Packaging

Copywriter / Brand Strategy: Lindsay Binnie + Aaron Faust

Anthropologie 2018 Holiday Collection

It was a true honor to collaborate with Anthropologie’s Trim and Tabletop teams in creating festive new pieces for their Holiday 2018 collection.

Photo credit: Anthropologie and Mark Clevenger

Middlemist Floral Design Studio

Middlemist is a floral design studio located in Golden, Colorado.

middlemist.co

Layout | Signage | Packaging

High Point Creamery Pint Packaging

I loved working on the pint packaging redesign for High Point Creamery in Denver, Colorado. Each flavor was paired with a custom hand-lettered one-liner that captured its unique personality and flavor profile—adding a playful, joyful touch to the overall design.

highpointcreamery.com

Lettering | Packaging

Photographer: Lillie Vaughan

Cool Motel

A bold new concept from Little Big City, this reimagined motel blends overnight stays with immersive experiences—featuring event spaces, bars, art galleries, escape rooms, and arcades. It’s a night on the town, all under one roof.

Branding Identity and Development | Illustrations 

High Point Creamery Chalkboard Lettering Signage

Created custom chalkboard lettering signage for all four High Point Creamery locations—adding a handcrafted, playful touch to their in-store experience.

Layout | Lettering

Wynkoop Packaging Design

For nearly 30 years, Wynkoop Brewing Company has been brewing handcrafted beer for locally minded Coloradoans. To reflect the brewery’s roots in Denver, the new designs for its cans incorporates an illustration of the city as well as individual logos to highlight its history.

Art Directed by Studio Pattern.

The Big Wonderful

Way back in 2014, I was bought on to develop a logo for a little outdoor market/beer garden coming to Denver. Had fun creating some event signage and flyers as well. So great to see just how big Big Wonderful has grown!

Logo Design | Lettering | Signage

thebigwonderful.com

What's That? ABC Book

This little project has been bouncing around in my head for a while, and I’m so excited to finally see it in my daughter’s hands! My daughter Clara is obsessed with alphabet books—but I hadn’t found one that I loved just as much. So I thought, why not just make one myself? Who knows, maybe one day it’ll be a real book on a real shelf. If you know a publisher who’s into fun, quirky ABCs, send them my way!

Kazoom Kids

— view —

shoes_circle_updates_2x.jpg

Pinemelon Digital Campaigns

— view —

Pinemelon_digital3_cover_.jpg

Eiskaffee

— view —

2S0A0967_mod_cover.jpg

Krimson Klover Digital Catalogs

— view —

2S0A3493_MOD_1400_cover_edits2.jpg

Krimson Klover Apparel and Patch Design

— view —

KK_Patches_cover.jpg

Binnie's Coconut Butter

— view —

2S0A6967_mod_web_4.jpg

Golden Root

— view —

behanced_goldenroot_cover.jpg

Little Big City

— view —

Little-Big-City-Cover-Laura-Schwamman.jpg

Ranch Boss Jerky

— view —

RBJ_01.jpg

Anthropologie 2018 Holiday Collection

— view —

anthropologie_mugs_cover.jpg

Middlemist Floral Design Studio

— view —

Middlemist_flowers_cover.jpg

High Point Creamery Pint Packaging

— view —

HPC_cover.jpg

Cool Motel

— view —

Artboard 39@4x.png

High Point Creamery Chalkboard Lettering Signage

— view —

HPC_chalkboard_cover.jpg

Wynkoop Packaging Design

— view —

The Big Wonderful

— view —

TBW_cover.jpg

What's That? ABC Book

— view —

cover_new_SM.png

Powered by Squarespace.